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Business Blogging – a few examples

Is blogging right for your business? If you’re considering adding a blog to your business website, Marketing Moves to the Blogosphere from the Washington Post is worth a read. It includes information...

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Put Your Older Blog Posts to Work

If you’ve been blogging for awhile or have a good number of posts, you may have noticed that there are particular older posts that still get pretty good traffic.  Usually these posts are popular either...

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To PR or not to PR

There has been quite a lot of press lately about whether or not you need a PR firm for your business.  At the top of the current buzz is a blog post Jason Calcanis, CEO of Mahaolo, wrote: Jason...

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Business Blogging Startup Guide

Once you’ve decided to start blogging for your business, all the little steps may become overwhelming, so we’ve created this guide to get you started.Blogging Software/PlatformFirst you need to decide...

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Business Blogging – What to Write

Once you have your business blog set up, what should you write? We mentioned briefly in the Business Blogging Startup Guide that you should write about anything your customers would want to know, but...

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11 Tips for Getting Readers for Your Business Blog

You’ve set up a blog for your business and started writing.  Now, how do you get readers?Content, Content and more Content – Did I mention content?  The only way to attract and keep readers is with...

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What is Social Media?

I had an interesting conversation recently about social media.  It seems that a lot of business owners kind of know what it means.  If you ask them about it they’ll say “oh is that like facebook or...

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Moving to WordPress.com – What to Consider

Over the break we moved Sazbean.com and some of our other blogs over to WordPress.com from self-hosting WordPress on our own server.  Most of the process was relatively easy and overall we’re pleased...

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Do You Have a Blogging Strategy?

Many businesses have blogs.  Many businesses feel they should start blogs.  Why?  Because everyone else is doing it. This isn’t a really strong reason to do anything in business – unless you want to be...

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Ask Sazbean – What's a Pingback?

Sandra from Brighton (MI), asks:Can you explain what a pingback is?A pingback is when another blog links to an article on your blog and their blogging  software automatically notifies your blogging...

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12 Ways to Get Ideas for Business Blogging

I have a lot of people ask me how I come up with ideas to blog about every day.  It’s not that difficult – I just end up thinking quite a bit about various topics that can also be used for blog posts....

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Why Blogging Is Important to Businesses

I was talking to a colleague the other day and she said she had a web developer tell her client that blogging wasn’t important for a business.  Shocking.  Blogging is one of the easiest ways to have...

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Be Careful What You Say – It May Affect Your Permanent Record

While I was teaching a Blogging for Business class out at Insights Group in Brighton yesterday, I mentioned that you need to be careful what you say online because it lasts for eternity (or you should...

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Why I Moved Off WordPress.com

In December of last year we decided to move our blog from a hosted WordPress to WordPress.com (abbreviated as WP.com).  I wrote about the advantages and disadvantages in the post Moving to...

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Ask Sazbean – How do I make it easier for readers to share my blog posts?

Reader Sandi asked about how she can make it easier for readers to share posts on her blog (Thanks for the question, Sandi!)  She noticed that I have a “Share this Article” link on all my posts and...

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9 Reasons Why You Need to Have a Business Blog

It really isn’t a question anymore.  You need to provide updated content online — whether that’s a blog or other content.  In case you’re still not sure you need a blog for your business, here are nine...

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14 Basic Blog Measurements

Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away....

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Blogging in a Vacuum

I had a meeting with a client yesterday who was getting very discouraged because he hadn’t yet received any comments on his blog. His discouragement meant that he wasn’t blogging as often as he should...

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